GUIDE
ChatGPT Ads 2026: Ads Manager, CPC, conversational intent and Sponsored Agents
ChatGPT Ads creates a different advertising context from classic keyword search. Users may already be comparing options or making a decision, so the ad and landing page need to match conversational intent rather than only a keyword.
How is ChatGPT Ads different?
The surrounding conversation can provide richer intent than a simple keyword. Advertisers should think in terms of customer problems, decision context, offer fit and practical value.
Ads Manager and CPC
Self-serve campaign management with CPM, CPC and eligible oCPC objectives makes the channel easier to operate, but qualified enquiries and downstream value matter more than raw clicks.
What are Sponsored Agents?
Sponsored Agents are in limited alpha with selected advertisers and allow a user to continue into a business-sponsored conversational experience after engaging with an ad, creating a new layer between discovery and conversion.
How should landing pages adapt?
The page should continue the user's decision process with proof, clear scope, pricing or qualification logic, fast mobile UX and a strong CTA. SEO, GEO, AEO and AIO clarity also supports paid acquisition.
Availability note
Advertiser access and formats can evolve by market, so current Ads Manager eligibility and policy requirements should be verified before planning spend.